Botman - A leading SaaS platform for ad fraud detection, joins the Data Security Council of India (DSCI).
A Brief on DSCI
Data Security Council of India (DSCI) is the leading corporation on data protection in India, set up by NASSCOM®. This body is responsible for keeping cyberspace safe and secure by initiating the best cybersecurity and data privacy practices.
DSCI brings together the governments and their agencies - IT-BPM, BFSI, Telecom, authorities in data protection, and public advocacy. They're strengthening the thought leadership in cybersecurity and data privacy. They're developing the structure on proven methodologies, publishing studies, and papers. They aim to strengthen security and privacy in the nation.
A Brief on Botman
Botman is a significant product in the Ad Tech space developed to eradicate ad Fraud and help marketers save their spends and ROI.
Founders Deepankar and Raja have been part of the digital advertising space since 2011. Their journey started as a Global Cross-Channel Customer Acquisition Platform for Businesses, so they know first-hand the impact fraud clicks and impressions can have on ad spends and campaign Goals.
Deepankar says, "Traffic buying and selling is a multi billion dollar industry. Advertisers put their dollars to get genuine visitors, engagements, leads, sales and increase their brand value. Sadly, that's not , what happens. Bot Networks, Spam Networks, AdWares, MalWares get into a make believe game and drain their dollars."
He further mentioned, "At Botman, we believe, this is unacceptable and we decided to fix it. Our robust product gives maximum control to the traffic buyers and enables them to filter what they don't need. As a result, they see a higher engagement rate, genuine conversions, and increased RoAS."
To date, Botman has filtered over 100 billion suspect clicks across direct buy advertisers and platforms and has identified frauds like piracy downloads, malware fraud, and botnet frauds.
Botman is a SaaS product deemed to deliver AdFraud protection to digital properties from all ad fraud forms.
What happens when an upcoming leader in the ad fraud prevention space and the largest body for Cybersecurity and Data Privacy Protection in India join hands?
Through DSCI's Membership program, Botman will be provided topical, globally acknowledged, and action-oriented services to promote data protection in various industry verticals, allowing Botman to gain trustworthiness in the Global Space and positively impact the reputation of Indian Companies.