Brand monitoring is the process where you monitor various channels to find mentions of your brand and assess what is being said about it. This could include
- Print media, from newspapers to magazines
- Online publications and blogs
- Social media platforms
- Review sites
- Broadcast media
The purpose is ultimately to be able to respond and act on these mentions. It can help you gain good publicity or spot any issues.
Brand safety on the other hand comes in to picture when you are running digital marketing campaigns across channels. In a way, it compliments Brand Monitoring by monitoring your ad placements on different channels and assess them for safety.
Like mentions, it's also important to be aware off where your online ads are being shown to the users. As a Brand your brand safety guidelines may not allow the ads to be shown on torrent websites and if that happens, it could turn out to be a serious issue for the brand.
With Botman FraudFirewall, you will be able to monitor this in real time with each click.