Domain Age - Botman Traps 101

Domains have always been a fertile ground for Ad Fraud.

The core dependency on Domains in digital advertising gave rise to many fraudulent activities accounting to billion dollars in losses. Till date fraudsters are known to use spoofed domains to fool advertisers, generate invalid traffic from spam domains and the latest 404bot ads.txt fraud to mint those Ad Dollars.

What's New?

At Botman we're obsessed with being on the Fraudsters Trail and figuring out their next move.

In pursuit of the same and analyzing a million more clicks, our traffic intelligence system noticed high percentage of invalid traffic generating from multiple sources with one common play between them. The Domains where the Ads were viewed or the engagement took place, were all newly registered domains with an age of 30 days or less.

Domain Age Fraud

This category of fraud consist of domain referrals having age of 30 days or less. Each day many domains are registered and used to spam immediately. This pattern of fraud have been difficult to catch due to it's increasing numbers and being part of a small percentage among the total number of newly registered domains.

The Fraudsters behind this newly-registered domains use them to send spam / invalid traffic and also drive traffic to these harmful websites hoping that users will fall victim before a domain has been analysed for its reputation.

Domain Age Trap by Botman

The Domain Age Trap aka DAG flags all Domains with age less than 30 days. This trap will give more power to Advertisers and Ad Networks to block all IVTs from such domains, they being the most likely victims.

Activate the Trap from Threat Control Center by starting the Domain Age Trap

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Register with us to enable the Domain Age Trap to block IVTs from newly registered domains.

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