Cookie stuffing is a fraudulent technique that involves dropping multiple third-party cookies onto a user’s browser.
The China Advertising Association (CAA) collaborates with the Trustworthy Accountability Group (TAG) to fight digital advertising fraud in China. With the help of CAA, TAG will release its international digital advertising standards into the Chinese market.
When it comes to ad fraud, we hear so much about bots causing fraudulent impressions. However, several other techniques like pixel stuffing and ad stacking are not as well known.