Deepankar Biswas "Deeps"
Tech-Digital Marketing Professional who prefers creativity blended with state of the art technology to plan, run , optimise and analyse campaigns.
In an explicit interview between our very own Hardik Gandhi & Ashwin Subramaniam - COO @ Griffin Digital Media & a Media Buying Mongul, we learned a lot about how GDM - an Ad Network smooth-ens the Media Buying Process & benefits of using Botman.
With a wayward rate of 62%, Mobile Ad Fraud is one of the biggest bottlenecks for Mobile Advertising in India. The Benchmark Report was published in collaboration with Decision Labs, a research firm; to discern the current practices around Ad Fraud and the detection & prevention techniques adopted by Advertisers - as the report aims to educate the advertisers on the various forms of Ad Fraud in the Industry.
Lists is a series of attributes, which can make or break your revenue. Yes, the non-human blacklist, the grey list and the conversion white list. These lists together combine to give you the turbo fire power to ensure you filter out most of the crooks. The GIVT ones for sure.