Mobile App Attribution Fraud

"The art of war teaches us to rely not on the likelihood of the enemy’s not coming, but on our own readiness to receive him; not on the chance of his not attacking, but rather on the fact that we have made our position unassailable."
—Sun Tzu

It is a known fact today that the mobile app industry has grown in the last couple of years and is still going up very quickly. The biggest challenge that advertisers and app owners face today is getting high-quality traffic. At the same time, some fraudsters keep coming with new techniques to steal your ad dollars.

As mentioned in the quote, it’s essential to be ready and fight these fraudsters. One of the biggest frauds faced in the Mobile app industry is attribution fraud - pre-attribution and post-attribution. Let’s familiarise ourselves with both.

Pre-Attribution Fraud:

Also known as a real-time Fraud that occurs at click level just before an install or any other in-app event. Fraudsters indulge in this type of fraud to steal the installs from other publishers and earn their share of dollars after attribution.

Botman identifies this type of fraud with its Fraud Firewall system, real-time fraud detection and blocking system where fraudulent activities are checked at click level, and certain actions like blocking clicks, devices, and sources can be done in real-time. You also get an option to block specific sources for a stipulated time if required.

Post-Attribution Fraud:

This type of fraud occurs when an install has already happened, and the attribution for the same has gone to the fraudster.

With its Post-Attribution Fraud detection system, Botman can identify these fraud installs along with their source, device, and other information.

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