"The art of war teaches us to rely not on the likelihood of the enemy’s not coming, but on our own readiness to receive him; not on the chance of his not attacking, but rather on the fact that we have made our position unassailable."
It is a known fact today that Mobile app industry has grown in the last couple of years and is still going up very quickly. The biggest challenge that advertisers and app owners face today is to get high quality traffic. At the same there are fraudsters who keep coming with new techniques to steal your ad dollars.
Like mentioned in the quote, it’s important to be ready and fight these fraudsters. One of the biggest frauds faced in the Mobile app industry is the Attribution fraud, both pre attribution and post attribution. Let’s familiarise ourselves with both.
Pre Attribution Fraud:
Also known as a Real time fraud that occurs at a click level just before an install or any other in app event. Fraudsters indulge with this to steal the installs from other publishers and earn their share of dollars post an attribution is done.
Botman identifies this type of fraud with its Fraud Firewall system which is a Real time fraud detection & blocking system where fraudulent activities are checked at a click level and certain actions like Blocking of clicks, devices and sources can be done in real time. You also get an option to block certain sources for stipulated time if required.
Post Attribution Fraud:
This occurs when an install has already happened and the attribution for the same has gone to the fraudster.
Botman with its Post Attribution Fraud detection system can identify these fraud installs along with their source, device and other information.