We all know Ad Fraud is a multi-billion dollar bottleneck for the digital advertising industry. Unfortunately there's one more problem which is worse, that's when the advertisers are unaware that they too are a victim.
They never see it coming...
When running digital campaigns, buying media or trading in programmatic, there are many signs which depicts you might have an Ad Fraud problem. Signs such as spikes in traffic from a specific IP with no conversions, sudden high number of clicks generating in a small time period, traffic from unpopular devices, traffic from outdated browsers e.t.c
Among these signs, one of the most common yet overlooked cases are fraud traffic generating from outdated browsers. There are quite a lot of browsers, which didn't receive an update since the year 2000 and are still generating traffic for advertisers.
Few of these browsers and the year they received their last update are:
Traffic generating from such outdated browsers are all fraud traffic emitting from click farms and data centers where such practice is common.
How Botman can help?
The 'Threat Control Center' in Botman now gives you outright control on the incoming traffic as per it's kind & origin. You can block all traffic from outdated browsers by starting the 'Obsolete Browser' Trap