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Are potentially unwanted programs delivering you unsolicited traffic. Do you want this type of traffic in your branding and performance campaigns?
Do you know, your traffic and conversions may be coming from a geography you never ran the campaign for.
Do you know, your traffic and conversions may be coming from a geography you never ran the campaign for.
A part of GIVT, Data Center and NHT (Non Human Traffic) are software programs and non-human botnets delivering you traffic.
Does your website / app get unresponsive to your real users, just because there is a flood and swarm of clicks spamming it by the second.
Does your website / app get unresponsive to your real users, just because there is a flood and swarm of clicks spamming it by the second.
Are "Generic Androids" and Unknown Emulators behaving like real users and junking numbers in your analysis tools.
Are shady APKs encouraging users to download your licensed content and encroaching your app / website frequently.
Are shady APKs encouraging users to download your licensed content and encroaching your app / website frequently.
Getting unusually high install rates with mismatched patterns. There may be an incidence of injected conversions.
Are your ads not visible to the user but you are still paying for the impression?
Are your ads not visible to the user but you are still paying for the impression?
Is your traffic coming from globally blacklisted IPs.
Is the referring domain really the domain / app it claims to be?
Is the referring domain really the domain / app it claims to be?
Does your Ad feature next to prohibited content as per your brand guidelines? It will harm your brand more than it will help.
