18 January. 2021, Bangalore, India – Today Ubidex, a leading Multipurpose SaaS platform for Programmatic advertising and based out of Ukraine announced its partnership with Botman, the Cybersecurity SaaS platform for AdTech.
This integration enables Ubidex to monitor and optimize the quality of their supply partner for invalid/fake traffic(IVT), bot attacks, malware traffic, domain spoofing, viewability issues, brand safety ensuring the traffic to their demand partners is fraud free.
New Age frauds have a significant trust impact on the clients. Botman provides strong verification for the frauds which include:
- Fake Traffic
- Bot Attacks
- Domain Spoofing
- Brand Safety
AdFraud has been increasingly affecting the advertisers, and Ubidex has been on a mission to find the best ways to mitigate and make their platform as the best choice to transact traffic.
"Identifying and blocking fraud is imperative to retain high quality demand in a Platform like Ubidex," says Deepankar Biswas, CEO Botman. Increased transparency in the supply chain ensures the advertisers increase their budgets and have a longer commitment to offer.
Oleg Martynenko, Founder of Ubidex, says,
“At UBIDEX, we're building an ecosystem of valuable integrations for our clients. As we are embracing the realities of the digital advertising industry challenges, it's critical to ensure high-quality identifying and blocking fraud by integrating with trusted partners. Increased transparency, higher engagement rates, genuine conversions, and increased RoAS became possible for our clients through the cooperation and support of the Botman team. We are happy to start the collaboration with Botman to help UBIDEX clients identify and prevent fraudulent traffic."
Deepankar Biswas, Founder & CEO of Botman, says,
“Integrating with Ubidex gives us an opportunity to demonstrate leadership in providing Digital Ad Fraud Detection solutions for platforms such as Ubidex and the multiple classes of companies that depend on them. We set the standard for ease and speed of deployment, ease of use, functional depth, end user adoption, cost effectiveness in both initial acquisition and ownership over time, and overall ROI. Botman delivers on the promise of Ad Fraud Detection. We are extremely pleased to be partnering and working with a world-class organization in such as Ubidex.”
UBIDEX is a first in the market Programmatic Ecosystem as a Service covering the full range of RTB activity. It's a technology mix of Ad Exchange, Supply Side Platform, and Demand Side Platform (In-house Bidder) united in a global system. UBIDEX full-featured programmatic advertising platform enables users to acquire and monetize the traffic, run and optimize campaigns, and manage all programmatic activities using one single platform.
Reach out to us - https://ubidex.io/
Botman is a Cybersecurity SaaS for AdTech. It serves Ad Platforms, Ad Networks, Advertisers and Publishers that depend on them. Organizations of all sizes use Botman to transform existing Ad data into actionable information that drives profitability and customer satisfaction. Botman is online, easy to deploy and cost effective. It enhances the visibility at every level of the enterprise. For more information, please visit: https://www.botman.ninja.
For more information, please visit the company’s website or the Botman blog.
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