A. Ad fraud (also referred to as Invalid Traffic) is concerned with theory and practice of fraudulently representing online advertisement impressions, clicks, conversion or data events in order to generate revenue.
Q2. Am I a victim of Ad Fraud?
A. In 2019, almost every Marketer is a victim of some form of Ad Fraud, be it large or small. Ad Fraud is growing at an alarming rate, according to recent estimates, it varies from $6.5 billion to as high as $19 billion, a range that points to the difficulty in measuring fraud’s true impact.Up to 22% - 25% of the total advertising budget for each online advertiser is spent on fraudulent clicks. If you are advertising on major search engines or procuring traffic from any source, you are most probably a victim of Ad Fraud. If you don’t detect and avoid fraud, it will poison all other areas of Optimization: Context (brand safety), Viewability and Performance.
Q3. Why should I use BotMan?
A. BotMan detects Invalid Ad Traffic, Leads and classifies them. It helps Mitigate Risk, Clean Traffic Sources & Suppliers, Improve Quality of Ad Traffic & Leads, and thereby returning Robust KPI's Improving Revenues.
Q4. How do you detect fraudulent ad clicks?
A. We use a highly developed detection system that does Pattern & Behavioural Analysis, Source Fingerprinting and others to identify a fraud click.
Q5. How fast will the Traffic & Lead Analysis happen? / Is the dashboard real time?
A. The Analysis almost starts immediately but to show some significant data on the dashboard system collects a few thousand clicks first before showing it on the dashboard. Dashboard access is given immediately.
Q6. Can we run a Pilot Program to make sure it is going to be effective?
A. Yes absolutely. You can get in touch with us through the contact us section for a trial.
Q7. How do you charge, what are the pricing plans?
A. Pricing varies based on the volume of traffic analyzed. You can get in touch with us for a customized package.
Q8. Are there any additional fees? any commitment?
A. There are no additional fees of any kind and no strings attached.